Mature travellers plan carefully and look for reassurance before they book. An MMI certificate tells them, at a glance, that you’ve thought about what they need.
Apply by 15 December 2026 to be considered for the first monthly Index, published on 1 January 2027.
For national and regional tourism bodies.
For towns, cities and regions that want to stand out.
| Priority | Standard | |
|---|---|---|
| Destinations, cities and towns | €295About US$330 · assessment within 5 working days | €250About US$280 · allow at least 10 working days |
| Each additional town (a tourism organisation may name up to 3 towns) | €145About US$160 | €100About US$110 |
Each is dated for the year and carries the MMI seal, ready for your wall and your website. Because the year is on it, you may display it for as long as you like.
Sample certificates. Each carries a certificate number and a QR code that anyone can scan to verify it. The sample badge and social images are marked SAMPLE; genuine ones are issued only to certified destinations, who are asked to link them to their verification page.
The first monthly Index is published on 1 January 2027 and updated every month after that. Our method was finalised in October 2026, and applications opened as soon as this process was complete.
Applications received by 15 December are assessed and independently checked in time for the first list. Applications are welcome all year round: later applications are included in the next monthly update, once assessed and if the score qualifies.
Be one of the first aboard. Every great journey has its first passengers. Destinations certified before 1 January 2027 are our Early Boarders: the pioneers who stepped forward before the first Index existed and put their name to a score when nobody was yet asking. They take their place on launch day, and the title stays with them for good. Nobody can earn it after that date. Applications close on 15 December.
Certificates issued in November and December 2026 are valid for the whole of 2027.
Tell us about your organisation and show us your destination. It takes about ten minutes.
€295 (about US$330) for priority assessment within 5 working days, or €250 (about US$280) for standard assessment (allow at least 10 working days). A tourism organisation can name up to 3 towns, each assessed on its own: €145 (priority) or €100 (standard) for each town after the first. You pay securely by card when you apply.
Our researchers assess your destination from public sources, under the same published rules as every other.
Score 75 or more, with no Health & Safety weakness, and your certificate and seal for the year are included.
75out of 100, with no Health & Safety indicator below 3.
Every indicator is scored from 1 to 5, and a total of 75 means a destination averages between 3.5 and 4 across all 10 of them: good to very good on everything that matters to mature travellers. The Health & Safety minimum is there because no amount of sunshine makes up for poor emergency care. The standard was fixed on 30 October 2026, before any scoring began, and applies to every destination alike.
A destination that falls short receives its full report, showing what held it back. After three months it may apply for reassessment at 75% of the original fee, giving it time to put things right.
Apply online in about ten minutes, or talk to us first by email or a WhatsApp call.
